Case Studies

Outcomes, not output.

A selection of partnerships and the numbers they produced.

Case 01
Northwind
D2C Skincare
4.7×
ROAS
₹1.2Cr
Monthly revenue
38K
New customers
Challenge

Stagnant ROAS at 1.8× and a tired brand identity.

Strategy

Repositioned around 'modern Ayurveda', rebuilt the funnel, launched UGC engine.

Execution

6-week brand sprint + 90-day paid social ramp across Meta, Google and Influencer.

Case 02
Layerx
B2B SaaS
+286%
Pipeline
180
SQLs/mo
$3.2M
ARR added
Challenge

Outbound dead, content underperforming, no inbound pipeline.

Strategy

Built a thought-leadership engine, restructured the website around ICP, launched targeted ABM.

Execution

Site rebuild, 30+ pieces of content, 12-channel outbound system, Hubspot wired up.

Case 03
Halcyon
EdTech / Creator
₹4Cr
in 14 months
12K
Students
6.1×
ROAS
Challenge

Solo creator → scalable business with sustainable acquisition.

Strategy

Productised cohort offerings, designed a launch playbook, built evergreen funnels.

Execution

Brand identity, 3 landing pages, launch automation, Meta + YouTube ads.

Case 04
Argent Finance
Fintech
3.2×
App installs
56K
Sign-ups
₹80L
GMV/mo
Challenge

Compliance bottlenecks and zero brand differentiation.

Strategy

Compliance fast-track + premium brand repositioning.

Execution

GST/CR completed in 3 weeks, full identity redesign, performance launch.